01Palestinian Booza
Chewy, elastic mastic ice cream — hand-stretched and made from scratch.
Call to orderSTRETCHING THE MOMENT
A branded cup. A generous scoop. The Palestinian classic that started WowBooza.

Founder Loqman Salem grew up chasing the unmistakable chew of Palestinian booza. When he couldn’t find that memory in America, he spent years learning to make it himself.
Today, every batch is made from scratch — thickened naturally with mastic, stretched by hand and served with the same joy that started it all.
Take a behind-the-scenes look at the technique, story and dessert experience that made WowBooza a Duluth favorite.
“The texture is unreal — creamy, chewy and so different from ordinary ice cream.”First-time guest
“Hot kunafa with cold booza should be its own food group. Absolutely worth the drive.”Dessert regular
“It tastes like home and feels completely new at the same time.”Local guest
WowBooza1630 Pleasant Hill Rd #170
Duluth, GA 30096
Open lateTue–Thu · 1PM–11PM
Fri–Sun · 12PM–12AM
Give us a call(770) 701-4215